Change4Life launches Sugar Smart
A new campaign that highlights the high levels of sugar found in children's everyday foods and drinks
has been launched to encourage parents to get "Sugar Smart" and take control of their children's sugar intake.
The Change4Life campaign shows that four-to-10 year olds consume an estimated 5,500 sugar cubes a year (22kg), weighing the same as an average five-year-old. On average, children in England are consuming three times more sugar than the maximum recommended daily amount. They might seem fine on the outside but too much sugar can lead to the build-up of harmful fat on the inside that we can't see. This fat around their vital organs can cause serious diseases in the future such as heart disease, some cancers and Type 2 diabetes.
In addition to TV ads, billboard and digital advertising, the campaign includes distribution of five million free Sugar Smart packs to primary age children and their families via schools, local authorities and retailers. The packs include:
- the new recommendations on sugar intake, revealing how much sugar there is in some of the most popular food and drinks
- hints and tips for how families can get Sugar Smart and eat less sugar
- pointers to all the Sugar Smart tips on the Change4Life website
- information on the free Change4Life Sugar Smart app
The new Sugar Smart app will help parents to see how much sugar there is in everyday food and drink. The free app works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.
Download the Change4Life Sugar Smart app for Apple or Android and search 'Change4Life' for lots of free support, tips, ideas and recipes.